Bad Bunny’s Super Bowl LX Halftime Show Draws 128.2 Million Viewers

Bad Bunny’s halftime performance at Super Bowl LX attracted an average of 128.2 million viewers, according to Nielsen, cementing its place as one of the most-watched halftime shows in Super Bowl history.

The performance aired between 8:15 and 8:30 p.m. ET and quickly became a major talking point across social media, drawing massive global attention. Fans praised the show’s high-energy production, stage visuals, and Bad Bunny’s strong connection with the audience.

Although the show did not surpass last year’s record-breaking halftime performance by Kendrick Lamar, which drew 133.5 million viewers, the numbers still highlight Bad Bunny’s enormous worldwide popularity and cultural influence.

With viewership remaining near historic highs, the Super Bowl halftime show continues to prove its power as one of the most influential entertainment events on the global stage.