🎤 Bad Bunny’s Halftime Show Pulls 20x More Viewers Than Kid Rock’s Alternative Event

Bad Bunny’s Super Bowl halftime show dominated the night, drawing an average of 128.2 million viewers, according to Nielsen. The performance overwhelmingly outpaced Turning Point USA’s conservative-backed “All-American Halftime Show,” which peaked at approximately 6.1 million concurrent viewers on YouTube.

The sharp contrast highlighted the massive audience gap between the official NFL broadcast and alternative programming positioned as a counter-event. While the alternative show promoted itself as a different option for viewers, it captured only a fraction of the global audience tuned in to the Super Bowl.

The numbers once again underscore the halftime show’s evolution into a cultural phenomenon of its own—capable of eclipsing rival events by tens of millions of viewers.