Super Bowl LX Ratings Reveal a Surprising Viewer Trend

Super Bowl LX has officially broken into the record books, and the latest ratings numbers reveal a fascinating shift in viewer attention. According to newly released data, the championship game attracted an average of 124.9 million viewers, reaffirming the Super Bowl’s status as one of the most-watched television events in the world.

However, the real standout moment came during halftime. Bad Bunny’s halftime show drew an even larger audience of 128.2 million viewers, slightly surpassing the game itself. The surge highlights how the halftime performance has evolved beyond a musical break, becoming a global cultural spectacle that rivals the main event.

In recent years, halftime shows have increasingly pulled in viewers who may not otherwise tune in for football, blending sports, music, and pop culture into a single must-watch moment. Super Bowl LX continues that trend, proving that today’s Super Bowl is as much about entertainment and star power as it is about the action on the field.

The numbers once again underline a modern reality: while the game crowns a champion, the halftime show often steals the spotlight.